Sramana Mitra: What channels are most of your content distributed on? Is it social media? Is it Facebook? Peyman Nilforoush: We assumed the same thing, that most of it will be on Facebook. However, it’s very specific to the kind of content. For example, we have a lot of B2B clients. A lot of times
Sramana Mitra: Are you talking about the category that Outbrain and Taboola have been in? Peyman Nilforoush: They are the ad networks. Sramana Mitra: They were in the business of propagating and pushing content.
Sramana Mitra: What was the name of your ad network? Peyman Nilforoush: NetShelter. Sramana Mitra: What years were these? Peyman Nilforoush: From late 1999 to 2008. In 2008, we raised $26 million in venture capital. We moved to San Francisco in 2009 and started building out the company and scaling it out. We ended up