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HOT TOPICS
- The Accelerator Conundrum
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content marketing
Thought Leaders in Cloud Computing: Larry Augustin, CEO of SugarCRM (Part 7)
Sramana Mitra: However, right now it’s very inadequate. We only actually do content marketing. Our strategy, in terms of marketing, does not consist of advertising. However, the infrastructure around that content marketing in terms of analytics and being able to tie those pieces together is absolutely and terribly difficult. Larry Augustin: That’s an interesting comment
Thought Leaders in Cloud Computing: Larry Augustin, CEO of SugarCRM (Part 6)
Larry Augustin: What we find is that the open platform makes that very easy for anyone coming in. And that community buids very early integrations. Twitter is a great example. We had a Twitter integration available for our product long before most of us here even knew what Twitter was. It’s now part of the
Thought Leaders in Cloud Computing: Larry Augustin, CEO of SugarCRM (Part 5)
Sramana Mitra: There’s a ridiculous amount of spam that comes through as well and that’s why that tool needs to be able to distinguish between spam and real customer opportunities where a client wants to talk to you. Larry Augustin: Yes, I agree, all of those are opportunities for innovation in the industry. I think,
Thought Leaders in Cloud Computing: Larry Augustin, CEO of SugarCRM (Part 4)
Sramana Mitra: Switching gears a little bit, I’m going to give you a scenario which I am experiencing based on our own process of sales and marketing, which uses LinkedIn centrally. We use LinkedIn community’s ability to market and sell subtly. I’m a LinkedIn influencer. Content marketing happens to be one of our primary strategies
Bootstrapping to Inc. 500: Tallie CEO Chris Farrell (Part 4)
Sramana Mitra: How do you price? Chris Farrell: We price based on activity. For an active user or somebody who uses our expense report system actively in a given month, we charge $9 per month. Sramana Mitra: How big are your deal sizes given the segment that you’re going after is the top end of the QuickBooks customer base? What
Thought Leaders in Mobile and Social: Frank Dale, CEO of Compendium (Part 9)
Sramana Mitra: But Google doesn’t have access to Facebook’s algorithms. So, what Facebook is doing is not what Google or Bing has access to. They can’t use that data to do their optimization. Frank Dale: That’s right with Google. What Google is typically looking at is what’s going on on things like Google+. They’re also
Thought Leaders in Mobile and Social: Frank Dale, CEO of Compendium (Part 8)
SM: Their starting prices are $1,000 or $2,000 a month. FD: That’s pretty common in that space, and certainly with a company like Marketo or Eloqua, you’re looking at a mid-market enterprise level tool. If I were going to look for something like that, to unify that a little bit, I’m probably going to look
Thought Leaders in Mobile and Social: Frank Dale, CEO of Compendium (Part 7)
Frank Dale: Let me make sure I’m with on this. When you’re running these contests, are you initially acquiring the leads through the partners? Sramana Mitra: No. We have a registration page on Eventbrite. Because we already have a large footprint plus other partners publicizing the events, people register for the events. Each session we
