Harry Potter continues the run

Harry Potter, and then?

Guerilla Marketing Online

Case study on how a low-budget indie movie has grossed $22.5 Million so far, led by Interactive Marketing Executive Amy Powell, and powered by Google.

What is this Sea Change?

Microsoft acknowledges the sea-change in software… Analysis.

Top 10 World Languages

What other world languages besides English need Internet strategies?

Digging for Diamonds

Jewelry Online is a strong opportunity.

A Fast Second

Or Third. Or Fourth. It doesn’t matter much. With $50 Billion in cash, Microsoft can be anything. David Kirkpatrick writes a long article in Fortune on how Microsoft plays catch up to Google, Salesforce.com, even some unknown littles like Writely.com and Numsum.com. The bottomline is, Microsoft will emerge ahead of most of these companies eventually,

Read Full Article »

Status Elevation of Content

Elevation Partners gets going … what’s coming in Media and Content?

Affiliate Marketing Pitfall

Affiliate marketing has been a popular marketing mechanism online for almost a decade now. These days, however, in the age of Google Adwords and Yahoo Overture, be careful about your Affiliate marketing strategy. It is likely that between you and your affiliates, you are bidding up keywords for the same search terms, making none other

Read Full Article »