categories
HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
compendium
Thought Leaders in Mobile and Social: Frank Dale, CEO of Compendium (Part 9)
Sramana Mitra: But Google doesn’t have access to Facebook’s algorithms. So, what Facebook is doing is not what Google or Bing has access to. They can’t use that data to do their optimization. Frank Dale: That’s right with Google. What Google is typically looking at is what’s going on on things like Google+. They’re also
Thought Leaders in Mobile and Social: Frank Dale, CEO of Compendium (Part 8)
SM: Their starting prices are $1,000 or $2,000 a month. FD: That’s pretty common in that space, and certainly with a company like Marketo or Eloqua, you’re looking at a mid-market enterprise level tool. If I were going to look for something like that, to unify that a little bit, I’m probably going to look
Thought Leaders in Mobile and Social: Frank Dale, CEO of Compendium (Part 7)
Frank Dale: Let me make sure I’m with on this. When you’re running these contests, are you initially acquiring the leads through the partners? Sramana Mitra: No. We have a registration page on Eventbrite. Because we already have a large footprint plus other partners publicizing the events, people register for the events. Each session we
Thought Leaders in Mobile and Social: Frank Dale, CEO of Compendium (Part 6)
Sramana Mitra: Monetizing because there is a lack of differentiated content. You’re absolutely right. The price comparison is possible because there is no real differentiation from the content point of view. If there were differentiation, people would find it themselves and then engage with the brand on their own. Frank Dale: That’s exactly right. And
Thought Leaders in Mobile and Social: Frank Dale, CEO of Compendium (Part 5)
Sramana Mitra: My blog has been around since the spring of 2005. It’s a well-known blog, but I know what kind of effort goes into it and what kind of team I need to sustain that effort, research team, editing team and so on. It’s an elaborate effort, and I think it’s very difficult for
Thought Leaders in Mobile and Social: Frank Dale, CEO of Compendium (Part 4)
Sramana Mitra: I think what you’re pointing out is if you do have a more restricted area, then you do have the opportunity to optimize the time window when you send your messages. Frank Dale: Absolutely, and make sure you’re tracking them. I know that sounds funny; that’s a basic business practice. But I think
Thought Leaders in Mobile and Social: Frank Dale, CEO of Compendium (Part 3)
Sramana Mitra: From a best practice point of view, how often can you trigger this kind of intrusion? You are asking a customer to take time to do something on your behalf. How often can you do that? Frank Dale: That’s a good question. It’s going to depend heavily on the audience and the relationship.
Thought Leaders in Mobile and Social: Frank Dale, CEO of Compendium (Part 2)
Sramana Mitra: What kinds of customers do you work with, and what kinds of behavior do you see in your customers in terms of social media marketing adoption? Who’s succeeding? Who’s failing? And why? Frank Dale: Those are good questions. We work with a broad range of customers. We work with both B2C and B2B
