categories
HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
comparative shopping
Cracking the Online Video Monetization Nut: Adap.tv CEO Amir Ashkenazi (Part 8)
Here I challenge Amir some more on the business strategy. Technology is wonderful, but are they solving the right business problem? Just because I am looking at a car chase in a movie segment doesn’t mean I am ready to jump and buy a BMW. There is little relevance. On the other hand, if I
Cracking the Online Video Monetization Nut: Adap.tv CEO Amir Ashkenazi (Part 7)
We continue our discussion about the technical and strategic implementation of the Adapt.tv technology. The core behind it is a learning system which is fed data from contextual matching as well as inputs from user interaction with ads. Over time, this produces an optimized ad campaign for video-content providers, addressing a validated market need. SM:
Cracking the Online Video Monetization Nut: Adap.tv CEO Amir Ashkenazi (Part 6)
Next Amir describes the environment and concepts behind the founding of Adapt.tv. Having the seed money himself from his previous exit, he was able to move forward aggressively to seize a piece of an emerging market. This is a key element for entrepreneurs who are able to repeatedly experience success and is right in line
Cracking the Online Video Monetization Nut: Adap.tv CEO Amir Ashkenazi (Part 5)
Amir benefited from a very nice exit from Shopping.com when it was acquired by EBay for $630 million. Here he discusses that, which sets us up for his next (and current) venture at Adapt.tv. SM: Which companies survived the bubble? AA: Shopzilla, PriceGrabber, MySimon was acquired by CNet, NextTag is still active and private. SM:
Cracking the Online Video Monetization Nut: Adap.tv CEO Amir Ashkenazi (Part 4)
I am always interested in companies which survived the crash, and especially interested when they are in such a competitive market. Here Amir outlines what steps were taken at Shopping.com led to the success of the company. SM: What did you do differently to make a 1997 founded company survive the worst downturn in the
