Sramana Mitra: If you were to start a company today, what would you do in this area? Sameer Patel: There are several network-first business models waiting to disrupt some highly transactive areas inside organizations that should never have been transaction-first.
Sramana Mitra: What I was trying to get to was the whole enterprise social network. The impact of social sharing behavior inside the enterprise is a relatively new phenomenon. It’s probably five years old, right? Sameer Patel: It’s actually 2006, so seven years. Sramana Mitra: Maybe seven years for the early adopters but five years
Sramana Mitra: You said you were going to do a couple more customer examples. Are you going to do one from the CRM side? Let’s hear about the deal cycle optimization. Sameer Patel: CRM will be an interesting scenario. There’s a customer,Kaiser Compressor, who are a large manufacturing organization in Europe. Kaiser was going through
Sramana Mitra: If I were looking at the multi-vision and the psychology of what’s happening, if there’s an incentive to create content and knowledge, and then you get credit in your appraisals and promotions. Those are the more direct psychological incentives, I think. Sameer Patel: I agree. Again, we haven’t spent enough time looking at
Sramana Mitra: The one thing that I haven’t heard you talk about in this whole picture is the incentives for the employees to create this kind of knowledge. That must be part of the system, right? Sameer Patel: That’s a really good point. In the last few weeks, we met some pretty big investments in
Sramana Mitra: In the example that you gave us about training, you talked about crowd sourcing through videos of enterprise tips and knowledge. That’s essentially the use skills that you described. It sounds like the real power of the system that you are trying to develop is both providing the employees and the enterprise the
SAP plans to step-up business integration a notch further with an extension to SAP Jam that aims to deliver personalized information to enhance organizational productivity. Join us in this interview with SAP’s Senior VP and GM, Sameer Patel, as he gives us a blow-by-blow account on this new addition to its arsenal and other latest
MangoSpring, with its philosophy of “social collaboration with a purpose,” makes business collaboration and productivity applications that are offered à la carte or as a suite. It is one of several smaller players in collaboration software to challenge the larger Salesforce.com and Cisco.