Sramana Mitra: Why did you pitch for Internet of Things story? Colin Sutherland: The product that we’re actually delivering is data. That’s where our entire industry is moving. The practical application of the data in reducing accidents and improving fuel economy is terrific. You can collect information and store that on the cloud. It is an asset
Sramana Mitra: Can you net this out for me? Who are your customers? Colin Sutherland: 50% of our sales are to the wireless carrier industry. In North America, the top seven wireless carriers themselves represent our technology. We consider them to be our customers because we’re selling to them. They, in turn, sell to end
There’s a ton of data being generated through vehicle telematics that need apps to make sense of. Entrepreneurs looking for problems to solve – please read on! Sramana Mitra: Let’s start by introducing our audience to you as well as to Geotab. Colin Sutherland: I’m the Global Vice President of Sales and Marketing, and one