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- The Accelerator Conundrum
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cold calling
Thought Leaders in Cloud Computing: Larry Augustin, CEO of SugarCRM (Part 7)
Sramana Mitra: However, right now it’s very inadequate. We only actually do content marketing. Our strategy, in terms of marketing, does not consist of advertising. However, the infrastructure around that content marketing in terms of analytics and being able to tie those pieces together is absolutely and terribly difficult. Larry Augustin: That’s an interesting comment
Thought Leaders in Cloud Computing: Larry Augustin, CEO of SugarCRM (Part 6)
Larry Augustin: What we find is that the open platform makes that very easy for anyone coming in. And that community buids very early integrations. Twitter is a great example. We had a Twitter integration available for our product long before most of us here even knew what Twitter was. It’s now part of the
Thought Leaders in Cloud Computing: Larry Augustin, CEO of SugarCRM (Part 5)
Sramana Mitra: There’s a ridiculous amount of spam that comes through as well and that’s why that tool needs to be able to distinguish between spam and real customer opportunities where a client wants to talk to you. Larry Augustin: Yes, I agree, all of those are opportunities for innovation in the industry. I think,
Thought Leaders in Cloud Computing: Larry Augustin, CEO of SugarCRM (Part 4)
Sramana Mitra: Switching gears a little bit, I’m going to give you a scenario which I am experiencing based on our own process of sales and marketing, which uses LinkedIn centrally. We use LinkedIn community’s ability to market and sell subtly. I’m a LinkedIn influencer. Content marketing happens to be one of our primary strategies
Thought Leaders In Sales 2.0: Mark Roberge, VP Of Sales, HubSpot (Part 2)
By Sramana Mitra and guest author Sudhindra Chada Sramana: Now I understand what you are trying to sell and what segment you are going after. Let’s drill into how you structure your sales process to cater to this. I guess you have three segments, right? For your three different price points? So, in whatever way
TeleWebSales: A Methodology Discussion with Anneke Seley (Part 10)
SM: When I have established new processes, I have had to test market segments using those processes. That is one issue that comes up a lot – which segment is ready to buy, which one can be an early adopter? AS: And you might have the wrong profile of the person to sell into that
TeleWebSales: A Methodology Discussion with Anneke Seley (Part 6)
SM: In the cold calling discussion, we assume that Telesales and Telemarketing are separate processes. Your expertise is more on the Telesales side. Are you assuming someone else is doing the Telemarketing prior to the prospect hitting the sales force? AS: We work with companies on both the Telemarketing side and using the phone to
TeleWebSales: A Methodology Discussion with Anneke Seley (Part 5)
SM: Let’s talk about a term I have coined, which is TeleWebSales. It is a combination of the telephone and the web, which is what you are doing and have been promoting for a while now. Let’s talk about some of the best practices of the TeleWebSales process. I’ll start by asking you about list
