Sramana Mitra: How many customers do you have now? Patrick Kerpan: We’ve got more than a thousand connected customers. We don’t get visibility in some of them because with some partners, we only get the net dollar. We used to be able to track every customer and knew every use case they were doing. We just
Sramana Mitra: We are huge believers in content marketing. That’s the only kind of marketing that we do. Patrick Kerpan: We clearly lost some opportunities but for a small company, we would never hear from customers until they were POC complete. They’d go to Amazon. They’d use the free edition. They had tried it and
Sramana Mitra: You said you pivoted and there was one product that you had to sell and the other product people wanted to buy. Talk a little bit more about how you proceeded from when you hit that realization? How did you move? How did you take advantage of the market pull that you discovered?
Sramana Mitra: Let me understand a couple of things. You talked a bit about Boards and about lightly capitalized company. Can you explain to me what the capitalization of the company is? Patrick Kerpan: The corporation is Cohesive Flexible Technologies Corporation. It’s a C-Corp. It owns two limited liability companies. One has all the image
Sramana Mitra: What year did you quit Borland? Patrick Kerpan: It was sometime in early 2006. I was going to do an excellent year off. After about two weeks of me reorganizing household processes, my wife said, “You’ve got to get an office outside of the house because you’re driving us all crazy.” The co-founder of
Sramana Mitra: It sounds like that company was bootstrapped because it’s unfinanceable given the landscape of the time? Patrick Kerpan: What we find hard for bootstrapped companies is, ultimately if you have a mixed model and you have family, friends, and angel investors, those are discreet investors. They’re not portfolio investors. When you run into a
Patrick has built an interesting company from Chicago that had to go through a significant pivot. Sramana Mitra: Let’s start at the very beginning of your story. Where are you from? Where were you born, raised, and in what kind of circumstances? Patrick Kerpan: I was born in Tulsa, Oklahoma. My father was a policeman.