Best of Bootstrapping: Co-Founders Bootstrapped to $10 Million

If you haven’t already, please study our free Bootstrapping Course and Investor Introductions page.  In 2020, Coalition Technologies was still largely a services company, but also had a few products. Co-founder Jordan Brannon shared the company’s well-managed journey. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and

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Best of Bootstrapping: Co-founders Bootstrapped to $10M

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  In 2020, Coalition Technologies was still largely a services company, but also had a few products. Co-founder Jordan Brannon shared the company’s well-managed journey. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in

Read Full Article »

Best of Bootstrapping: Coalition Technologies Co-founders Bootstrap to $10M

Coalition Technologies is still largely a services company, but also has a few products. Co-founder Jordan Brannon shares the company’s well-managed journey. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background? Jordan Brannon: I was born in Sioux Falls,

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Bootstrapping to $10 Million: Coalition Technologies Co-Founder Jordan Brannon (Part 5)

Sramana Mitra: Your primary business has been the e-commerce services business. You sunsetted the call tracking business. Then the rest of the product portfolio supported your services business. There was no other product that really took off, but you have more products that you have introduced to the market. Jordan Brannon: Yes. We have a

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Bootstrapping to $10 Million: Coalition Technologies Co-Founder Jordan Brannon (Part 4)

Sramana Mitra: What revenue level did you close 2012 at? Jordan Brannon: We finished 2012 at $1.5 million at about $125,000 per month.  Sramana Mitra: What happens in 2013? Jordan Brannon: 2013 was another growth year for us. We finished the calendar year just under $2 million. We had about 30% growth that calendar year.

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Bootstrapping to $10 Million: Coalition Technologies Co-Founder Jordan Brannon (Part 3)

Sramana Mitra: Was there dominance in the platform?  Jordan Brannon: Magento was the dominant platform at that time simply because of market demand. Shopify and BigCommerce were small players in e-commerce in the small to mid-sized space. They weren’t as well-developed.

Bootstrapping to $10 Million: Coalition Technologies Co-Founder Jordan Brannon (Part 2)

Sramana Mitra: What kind of customers were you able to attract, and how did you attract those customers? Jordan Brannon: We primarily attracted businesses that were manufacturing products and selling through traditional retail channels. A company making garments and selling through a larger retail chain like Nordstrom was our early-stage target customer.