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Buliding a Venture Scale Analytics Platform Company: Birst CEO, Brad Peters (Part 6)

Posted on Monday, Mar 31st

Sramana Mitra: Let’s talk about what happens after you did the reset. What was your go-to market strategy with the new horizontal product? Brad Peters: We had to sit down and figure out what the go-to market strategy was going to be. There was a lot of experimentation. We couldn’t make our enterprise product available

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Thought Leaders in Cloud Computing: Mark Mader, CEO of Smartsheet (Part 3)

Posted on Sunday, Mar 30th

Mark Mader: The second piece is a fundamental shift away from how Google Spreadsheets and Excel store their data. When we think about work and tracking items, we don’t think about it as a collection of cells as you have in a spreadsheet. We think about it as a unit of work. A row within

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Buliding a Venture Scale Analytics Platform Company: Birst CEO, Brad Peters (Part 5)

Posted on Sunday, Mar 30th

Sramana Mitra: What was your original estimate of the TAM for your application in the financial services area? As the market was shifting, what did you estimate it down to that made you explore other verticals? Brad Peters: The TAM for each application was probably $100 million. It had to be $100 million to get

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Thought Leaders in Cloud Computing: Mark Mader, CEO of Smartsheet (Part 2)

Posted on Saturday, Mar 29th

Mark Mader: One of the categories that really took quite some time to move was one of the biggest ones, the Office Suite. As we look at all the different categories that are forming today, many of them have direct analogs to the pre-cloud world. One of the things that we found fascinating was that

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Buliding a Venture Scale Analytics Platform Company: Birst CEO, Brad Peters (Part 4)

Posted on Saturday, Mar 29th

Sramana Mitra: Was the seed that you got enough to get you to the next milestone or did you have to raise? Brad Peters: We raised seed financing before we started. We couldn’t afford to make the mortgage payment without a little bit of seed financing. We got a little bit of seed financing from

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Thought Leaders in Cloud Computing: Mark Mader, CEO of Smartsheet (Part 1)

Posted on Friday, Mar 28th

This conversation takes our coverage of the cloud-based productivity space further. Sramana Mitra: Mark, let’s introduce our audience to yourself as well as Smartsheet. Mark Mader: I’m the CEO of Smartsheet. We are a Software-as-a-Service provider that serves about 40,000 businesses today in over 150 countries. The category of solution that we provide is enabling

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April 10 – 211th 1M/1M Mentoring Roundtable For Entrepreneurs

Posted on Friday, Mar 28th

Entrepreneurs are invited to the 211th FREE online 1M/1M roundtable mentoring session on Thursday, April 10, 2014, at 8 a.m. PDT/11 a.m. EDT/8:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea to Sramana Mitra. You’ll gain straightforward feedback, advice on next steps, and she’ll answer any

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Roundtable Recap: March 27 – Bootstrapping Using a Paycheck Trend

Posted on Friday, Mar 28th

During this week’s roundtable, we had a range of presenters working on businesses as diverse as green products to healthcare IT to HR software. Eco-Baggeez First up, Elizabeth Race from Syracuse, New York, pitched Eco-Baggeez, an eco-friendly sandwich bag concept that she is trying to bootstrap while holding on to her full-time job. This, by

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