If you haven’t already, please study our free Bootstrapping course and the Investor Introductions page. We’re always impressed by entrepreneurs who manage to build sizeable companies without outside capital. Read how Founder Christian Blume maneuvered Cleverbridge to $40 million in revenue and did not want to deal with venture capital and private equity when we spoke in 2015. Cleverbridge
If you haven’t already, please study our free Bootstrapping course and the Investor Introductions page. We’re always impressed by entrepreneurs who manage to build sizeable companies without outside capital. Read how Founder Christian Blume maneuvered Cleverbridge to $40 million in revenue and did not want to deal with venture capital and private equity when we spoke in 2015. You
Sramana Mitra: How does your work play in to the work of the SaaS providers like Aria? They are managing the online SaaS billing. Christian Blume: They’re managing a broader spectrum in a much stronger niche market. What do I mean by that? They go into any type of service that could be a subscription,
Sramana Mitra: Was it a very profitable situation right from the beginning? Christian Blume: This is the interesting part. When we started the business, we always said, “We’re only going to enter actual business opportunities if there’s a win-win situation.” I would never have signed off on any kind of deal in order to buy market
Sramana Mitra: The natural question that comes to my mind based on what you just said is, how do you price? Christian Blume: Our business model is, we take a share of the transaction. If somebody wants to work with us, they only pay for actual performance. There are no upfront setup fees. Nobody has to
Christian Blume: What it allowed us to do was put different checkout processes. We didn’t care whether this was checkout processes built on our engine or something that we would compare against—somebody that was running on an in-house solution or an outsourced solution. We really compare how the conversion rates really evolve with the implementation
Sramana Mitra: Now that we’ve gone through the background analysis, position the product for me. Which customers are you going after? Specifically, what was the value proposition that you were going to deliver? Christian Blume: We didn’t want to deliver a me-too product because there had been so many go’s at this already over the
We’re always impressed by entrepreneurs who manage to build sizeable companies without outside capital. Read how Cleverbridge has maneuvered to $40 million in revenue and doesn’t want to deal with venture capital and private equity. Sramana Mitra: Let’s start at the beginning of your story. Where are you from? Where were you born and raised?