Dave Terry: Our competitors were historically Concur and the big ERP players who have their own shallow apps and then some of the older generation products. While they aren’t out there actively selling, they are supporting their own customers and attempting upgrades. In that market, the older vendors are beginning to be dismissed by most of
Sramana Mitra: At the end of 2013, you put in this $17 million. At this point, you have about $20 million of external capital in the company. Dave Terry: That’s exactly right. Then we put that to work in the exact same manner. It was really proportional. We now have even more international sales. We are setting up more
Dave Terry: The company had been growing at a really nice growth rate. I think at that point we were in the Inc. 500 list two or three years in a row. We were really funding things out of profits but we had a few investors calling us constantly. We thought that we can keep
Sramana Mitra: Given that was your analysis of the market, how did you get the venture off the ground? Did you raise money? Did you self-finance? Dave Terry: It was just Alan and me. Our prior organization was an all licensed in-house model. We knew we wanted to build this entire organization as a SaaS infrastructure.
Sramana Mitra: Tell me more about what were the circumstances of starting this new company. Dave Terry: We had a large ERP system for these large law firms. ChromeRiver does expense reporting. We automate the labor-intensive and error-prone workflow process of expense reporting and supplier invoice management. While I was still at Elite, some of