categories
HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
charley bush
Designs of the Week: Desserts
By guest authors Charley Bush and Kathy Hwang of brand, design and business strategy consultancy 3Strand Innovation There’s just something about the experience of digging into warm apple pie and ice cream after a huge Thanksgiving dinner. In honor of one of our favorite holidays, this will be a week of exploring great dessert design.
Design That Moves Business: The Motorola RAZR Effect
By guest authors Charley Bush and Kathy Hwang of brand, design and business strategy consultancy 3Strand Innovation If a picture is worth 1,000 words, a great design is worth a 70% stock boost. What lies in store for the future of mobile phones? Will it continue to be Apple’s iPhone that drives innovation? Or will
Designs of the Week: The Movie Theater Experience
By guest authors Charley Bush and Kathy Hwang of design and business consultancy 3Strand Innovation When was the last time you went the movies? Was it an experience worth remembering? The movie theater industry has been facing stagnating revenues for a while now. So why have industry players continued to put little effort into innovations
Design that Moves Business: Apple’s “Overnight” Success! (Part 3)
By guest authors Charley Bush and Kathy Hwang of 3Strand Innovation DESIGN-DRIVEN BUSINESS – From Creative Idea to the Marketplace In the first two parts of this series we explored how a design-driven business prioritizes the user experience and holistically incorporates design thinking into all parts of the business. The last part of our discussion
Design that Moves Business: Apple’s “Overnight” Success! (Part 2)
By Guest Authors Charley Bush and Kathy Hwang of 3Strand Innovation DESIGN-DRIVEN BUSINESS – The Human Side In the first part of this series, we offered a definition of a true design-driven approach. Recall that such an approach is centered on the user. In this post we apply that definition to the creation of an
Design that Moves Business: Apple’s “Overnight” Success! (Part 1)
When has design moved business? Design and business folks love the example of the iPod. Designers say, look at how one design-driven product was able to reshape an entire industry. MBAs emphasize how the strategy behind the iPod-iTunes system and the product roadmap led to Apple’s success. We all tend to point to the iPod
So…What is Design?
By Guest Authors Charley Bush and Kathy Hwang Can design have the power to raise your stock prices? In 2004, the British Design Council decided to try to answer this question. They created a “Design Index” out of 63 companies that were best-of-breed in design and compared shares of the Design Index with those of
