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Design That Moves Business: The Motorola RAZR Effect (Part 3)
Posted on Saturday, Dec 13th
By guest authors Charles W. Bush and Kathy Hwang of 3Strand Innovation, a brand, design and business consultancy What happened after the RAZR? The RAZR has sold over 50 million units to date and was named #12 of the “50 Greatest Gadgets of the Past 50 Years” by PC World magazine. It pushed Motorola’s stock
Design That Moves Business: The Motorola RAZR Effect (Part 2)
Posted on Saturday, Dec 6th
By guest authors Charles W. Bush and Kathy Hwang of 3Strand Innovation, a brand, design and business consultancy While any company should be proud of a market success like the RAZR mobile phone, Motorola’s story is even more remarkable because it came out of an older corporation that was able to adapt for innovation. The original vision
