If you haven’t already, please study our free Bootstrapping Course and Investor Introductions page. FormAssembly Founder and CEO Cedric Savarese’s story is a textbook case study of the kind of entrepreneur we want to see emerge and grow in every corner of the world: a solo entrepreneur who is a developer and a product guy capable of getting to
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Cedric’s story is a textbook case study of the kind of entrepreneur we want to see emerge and grow in every corner of the world: a solo entrepreneur who is a developer and a product guy capable of getting to validation while holding onto a day
Cedric’s story is a textbook case study of the kind of entrepreneur we want to see emerge and grow in every corner of the world: a solo entrepreneur who is a developer and a product guy capable of getting to validation while holding onto a day job. Today, FormAssembly CEO Cedric Savarese has almost 50
Sramana Mitra: Can you name some of the locations that you specifically went after in this mode where there was enough technical talent that you were looking for but were also low cost? Cedric Saverese: There wasn’t a particular location that I was aiming for. I was aiming for US, mostly from a timezone perspective.
Sramana Mitra: Let’s switch to team. You started as a solo entrepreneur? Cedric Saverese: Yes. Sramana Mitra: How long did you carry on as a solo entrepreneur? Cedric Saverese: Two to three years, while it was a side project. When I did it full-time, I hired the first person within the next few months. Sramana
Sramana Mitra: When you started, which competitors did you see most in deals? Cedric Saverese: When I started, there was not a lot of competitive deals. We didn’t have a sales team. It was more like, “Here’s a product. If you want it, buy it.” We didn’t have a lot of visibility into our customers’
Sramana Mitra: What happens next? You’ve got this hundred or so customers. You’ve got some validation. Were you ready to quit the job? Cedric Savarese: Yes, we moved to a slightly bigger town but were still in the same area. I was hoping to find other people to help me grow the company. At this
Sramana Mitra: What was the concept? What were you trying to do with this company when you started? Cedric Savarese: The original idea was to make the data acquisition process more accessible to stakeholders. As an IT professional, I had built quite a few forms and surveys from scratch. I was very familiar with the