Sramana Mitra: What year did you start the corporate business? Greg Besner: 2002 is when Sarbanes-Oxley was made effective. I actually don’t remember exactly when we launched with our first corporate client but it was probably in 2003. Sramana Mitra: What was the sales model for the corporate business? At that time, were you selling
Sramana Mitra: In your situation, having worked in finance, very often, there tend to be good friend investors. As angels, they act as friends and family angels. I love what you said that you raised money from your customers. It’s something that we’re talking about from a methodology point of view. We have done a
Sramana Mitra: What did you do after Wharton? Greg Besner: I ended up going to Goldman Sachs. At first, it felt like a disappointment that I wasn’t starting a company. Although I was doing entrepreneurial things, I was not pursuing entrepreneurship full-time. I’m still happy I did go to Goldman Sachs for a few reasons.
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Greg has built three businesses and shares our philosophy of capital efficient entrepreneurship. Read on to learn more about his journey. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of