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HOT TOPICS
- The Accelerator Conundrum
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campusbooks
Thought Leaders in E-Commerce: Jeff Cohen, General Manager of CampusBooks (Part 5)
Sramana Mitra: What I see here, which is interesting actually, talks to a similar trend. It’s a significant opportunity out there. There are tons of people in tons of different verticals who have built followings. Maybe, they could be traffic followings. It could be a blog that has a readership. It could be various kinds
Thought Leaders in E-Commerce: Jeff Cohen, General Manager of CampusBooks (Part 4)
Sramana Mitra: The students are making $8,000 to $10,000 a year and you have about 100 of these kinds of sites that you’re working with? Jeff Cohen: I can’t give specific numbers but we have sites that do $100,000 a year in sales and we have sites that do multiple millions a year. They can
Thought Leaders in E-Commerce: Jeff Cohen, General Manager of CampusBooks (Part 3)
Jeff Cohen: Let’s say you are at the University of Denver and you wanted to open up a local online textbook price comparison and market it on campus to all the people you know—that was easy to do. But it was difficult to take that concept at an individual campus level and scale it across
Thought Leaders in E-Commerce: Jeff Cohen, General Manager of CampusBooks (Part 2)
Sramana Mitra: Your target audience is all college students and the price comparison of textbooks is your sweet spot. Jeff Cohen: That is definitely our sweet spot. The technology, theoretically, can be used in the comparison of any book. It’s not specifically tied to a textbook. The actual comparison of the prices could happen for
Thought Leaders in E-Commerce: Jeff Cohen, General Manager of CampusBooks (Part 1)
There are hundreds of thousands of people in various niches who have built followings online. Now comes the question: how can they monetize this following? Sramana Mitra: Let’s start by introducing yourself as well as CampusBooks. Jeff Cohen: I currently live in Chicago, Illinois. I was born and raised in St. Louis. I went to the
