Sid Banerjee is the chief executive officer of Clarabridge, a company that offers customer experience management solutions to large enterprises through the use of big data analytics. Sid has a BS and an MS in electrical engineering from MIT and more than 20 years of experience in business intelligence leadership. Several companies have grown or
By Sramana Mitra and guest author Aditya Modi Sramana Mitra: In terms of different engagements, César, I think core competency in iPhone apps or iPad apps is relatively a new core competency, but what is different about your expertise in BI? We have lots of Indian companies and Eastern European companies that do this; there
Through its marketing automation 2.0 approach, LeadForce1 aims to provide the missing link between Web analytics and customer relationship management (CRM systems), thus enabling B2B sales and marketing teams to uncover previously hidden leads, new prospect opportunities, and critical business intelligence within existing accounts. LeadForce1’s SaaS product deploys a patent-pending intent determination algorithm that spots
When you make a customer service call and hear, “This call may be recorded for quality assurance,” that may be HyperQuality. The company listens to customer service calls and digs for patterns, trends, red flags, and important business intelligence that can affect company performance. It also specializes in working with clients who have outsourced to determine
SM: I often tell entrepreneurs to bootstrap the early stage, and if they do raise money it should result in a better valuation. They have a validated business. Did you find that to be the case during your valuation negotiations? CC: We are a great example of bootstrapping paying off. In Q3 2004 we raised
SM: How did you find your initial customers? CC: We used things like cold calls, Silicon Valley networking, and friends of friends. When you’re starting from nothing, you do whatever it takes. I was talking to anyone who would listen. I networked heavily, got friends to send me ideas, and went to alumni databases.
SM: What does the financial structure of a business spun out of Stanford look like? Do they take an equity position? CC: I get that question a lot, and I can’t comment directly because each case is unique. The thing to remember about Stanford is that they license more than startups. They license a lot
SM: Your previous work experience gave you an actual user’s point of view. You are solving a problem you faced earlier in your life. CC: Exactly. Even within the world of information visualization, there many different schools of thought, and I learned about many of those in my first job.