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Bootstrapping a Bulk Book E-Commerce Business: BookPal CEO Tony DiCostanzo (Part 5)

Posted on Friday, Aug 8th

Sramana Mitra: How did you build the corporate business? What was the go-to market strategy and customer acquisition strategy on the corporate business? Tony DiCostanzo: Going back to the epiphany moment, the other entrenched players in the book space weren’t adequately servicing the corporate buyers. At that point, I realized that the biggest opportunity is

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