Open Source Go-To-Market Success: Liferay CEO Bryan Cheung (Part 7)

Sramana: Has your company philosophy helped you to retain your employees? Bryan Cheung: People stay with Liferay because they have a passion for technology, but ultimately they came to a place where they could do more than earn a paycheck. They want to work for a company that is doing something beyond just building another

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Open Source Go-To-Market Success: Liferay CEO Bryan Cheung (Part 6)

Sramana: How do you facilitate integrating Liferay with other technologies such as Java application servers? Did you develop adapters? Bryan Cheung: The nice thing is that because we adhere to open standards, as long as we implement the standard we can achieve integration. There is a content management standard called CMIS which is supported by

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Open Source Go-To-Market Success: Liferay CEO Bryan Cheung (Part 5)

Sramana: Does your software help IT organizations personalize work environments for their users? Bryan Cheung: There are two things going on. The personalization aspect is now broadening: It is not just about personalization for the individual, it is about communities. It is about getting social with the work we are doing.

Open Source Go-To-Market Success: Liferay CEO Bryan Cheung (Part 4)

Sramana: The sales cycle you just described illustrates the beauty of the open source go-to-market strategy. I like how that model allows entrepreneurs to bootstrap the early company with services. I also really like a model that allows customers to find the company. Bryan Cheung: Exactly. Another nice thing is that a lot of times

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Open Source Go-To-Market Success: Liferay CEO Bryan Cheung (Part 3)

Sramana: What were you doing at that time? Bryan Cheung: I was consulting with Universal Music, which was trying to sell artist memorabilia online. They were doing a few things on eBay and some special promotions with artists.

Open Source Go-To-Market Success: Liferay CEO Bryan Cheung (Part 2)

Sramana: At that time there were a lot of companies in the Valley that built expensive offices without a business plan to support them. Bryan Cheung: I remember some of my co-workers had varied backgrounds. We met writers and former voice actors, and they were working as Web experience engineers. A lot of money was

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Open Source Go-To-Market Success: Liferay CEO Bryan Cheung (Part 1)

Bryan Cheung is the CEO and co-founder of Liferay. Drawing on his technical experience, understanding of customer needs, and a passion for end users, Bryan leads Liferay in meeting its commitment to deliver focused and effective business solutions to its customers and its community. He graduated from the University of California Berkeley with a bachelor’s

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