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Best of Bootstrapping: Bootstrapped Using Facebook Ads to $5M

Posted on Tuesday, Apr 4th

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  Facebook gets a tremendous bad rap for its many nefarious side effects. Numerous small businesses, however, have been possible because of Facebook’s incredible Ad engine. Dow Janes Co-founders Laurie-Anne King and Britt Baker have bootstrapped using Facebook ads to over $5M. Sramana Mitra: Let’s go back

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Bootstrapping Using Facebook Ads to $5M: Dow Janes Co-founders Laurie-Anne King and Britt Baker (Part 4)

Posted on Thursday, Jun 9th

Sramana Mitra: Did you follow the same strategy in the second year? Britt Baker: Exactly. Sramana Mitra: Very interesting. It doesn’t sound like you need to make any change. You just keep executing and put more money into Facebook. Is that correct? Britt Baker: That works well until your Facebook ad account gets shut down.

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Bootstrapping Using Facebook Ads to $5M: Dow Janes Co-founders Laurie-Anne King and Britt Baker (Part 3)

Posted on Wednesday, Jun 8th

Sramana Mitra: Is this a rolling program? Britt Baker: People can join anytime. We took on a handful of people in March from another Facebook post. Then we really decided to take more people in April which is when we started advertising. Sramana Mitra: What kind of advertising did you do? Britt Baker: We advertised

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Bootstrapping Using Facebook Ads to $5M: Dow Janes Co-founders Laurie-Anne King and Britt Baker (Part 2)

Posted on Tuesday, Jun 7th

Sramana Mitra: Britt, get us to the point where you launched Dow Janes. How did you get yourselves off the ground? Britt Baker: It’s the fall of 2019. I have another job at that time that I decided was not my passion. I’d be going to dinner parties and cocktail parties and everyone would ask

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Bootstrapping Using Facebook Ads to $5M: Dow Janes Co-founders Laurie-Anne King and Britt Baker (Part 1)

Posted on Monday, Jun 6th

Facebook gets a tremendous bad rap for its many nefarious side effects. Numerous small businesses, however, have been possible because of Facebook’s incredible Ad engine. Sramana Mitra: Let’s go back to the beginning of your journey. Where are you from? Where were you born and raised? What is the story leading up to this? We’ll

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