Sramana Mitra: While you were experimenting with lead generation and doing it on a shoestring experimentation mode, what kind of revenue level did you reach with that? Was that something that you used to bootstrap the new idea? Sergio Furio: The reason why we were doing lead generation at that point was that it was
Sramana Mitra: You were finding people online who were looking for loans and connecting them to financial institutions. Sergio Furio: At that point, it was even broader. We were looking for people looking for financial services in general. We were offering insurance, credit cards, and credit. We were capturing some basic information and doing some
By Sramana Mitra and guest author Aditya Modi Sramana Mitra: What are the strategies you use? How do you improve English-speaking skills? César Gon: We have an official annual evaluation for each employee of the company. We have a lot of full-time English teachers inside the company, providing specific training for different people, and we
By Sramana Mitra and guest author Aditya Modi About César Gon Brazilian software entrepreneur César Gon has been a key player in several initiatives to promote excellence in software development. Under Gon’s leadership, CI&T’s roster of services has grown to also include business intelligence, SAP consulting, and digital marketing. The company has developed solutions for major
Oh well, one Latin American team bowed out, while another made it to the semifinals after decades. Brazil, upset by the Dutch, goes home crying, while Uruguay, almost knocked out by the last-minute penalty, made it through. Suarez must be thanking his stars for using the hand of God to block Ghana’s last-minute attempt, now
I just finished reading Fareed Zakaria’s The Post American World. It explores the ‘rise of the rest’ – China, India, Brazil, Russia, Indonesia, Turkey – and America’s role in this rather more balanced world where it no longer has undisputed hegemony.