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- The Accelerator Conundrum
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brands
New Year’s Resolutions For Your Brand: 10 Things To Try In 2011
By guest author Shawn Parr [Shawn Parr, CEO of a design and innovation consultancy, offers ideas for companies of all stripes to assess and strengthen their brands for 2011.] 1. BE COURAGEOUS, OFTEN Take bold steps to stand out from the crowd. Reflect on 2010 and look at what you did well and what you
The 1M1M Deal Radar 2010: Trademarkia Mountain View, California
Trademarkia is a startup search engine providing the largest free global search engine for registered trademarks on the Internet. The company has licensed the trademark database of the United States Patent and Trademark Office (USPTO) and provide all of that office’s data, updated daily, in a graphical context. It has also licensed historical trademark data
When Brand Is A Figment Of Imagination: “About Jenga” (Part 4)
By Guest Author Leslie Scott [Leslie wraps up her series of excerpts from her book, “About Jenga: The Remarkable Business of Creating a Game That Became a Household Name.”] Unlike Jenga, not all brands succeed in achieving so close a link between the product being marketed and the image conveyed by a brand mark. Perhaps
