Thought Leaders in Healthcare IT: Sequencing.com CEO Brandon Colby (Part 4)

Sramana Mitra: Is there any other category that we should discuss in a bit more detail? Brandon Colby: The third use case deals with bioinformatics companies. Even though there is test data that is being generated by 23andme and Ancestry, the format of the data is unique per company. It gets very complex in terms

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Thought Leaders in Healthcare IT: Sequencing.com CEO Brandon Colby (Part 3)

Sramana Mitra: What kind of price points are we talking about? Brandon Colby: The nutrition DNA analysis apps are priced around $20 to $60. There are some that are priced a bit more than that and others a bit less. These reports don’t just provide one little bit of information. These are 10 to 30

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Thought Leaders in Healthcare IT: Sequencing.com CEO Brandon Colby (Part 2)

Sramana Mitra: So you’re a B2C service? Brandon Colby: We have a B2C arm. Our website is a marketplace for consumers. We also work in two different ways in terms of B2B. One is with app developers from bioinformatics companies. These are companies that understand genetics analysis. They create some type of useful interpretation of

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Thought Leaders in Healthcare IT: Sequencing.com CEO Brandon Colby (Part 1)

This is a fascinating conversation on personalized Genomics Analysis applications. Sramana Mitra: Let’s start by introducing our audience to you as well as to the company.