Thought Leaders in E-Commerce: Barry Adika, CEO of Brandefender (Part 5)

Sramana Mitra: Can you give me a sense of how much people are paying for things like that? What’s an average deal size? What ballpark is the pricing? Barry Adika: A company like Adidas has 77 people that’s doing price monitoring every day. They have two lawyers on staff. With our software, they can have

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Thought Leaders in E-Commerce: Barry Adika, CEO of Brandefender (Part 4)

Barry Adika: Amazon decided to freeze some accounts that don’t have proper documentation. For these sellers, to photoshop an invoice is not a big deal. There’s no enforcement on Amazon’s side. That’s why they have six million members currently. Long story short, those guys got smarter. Let’s say you have a big Amazon account. It’s

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Thought Leaders in E-Commerce: Barry Adika, CEO of Brandefender (Part 3)

Barry Adika: The second algorithm we built was for counterfeit detection based on image recognition. We teach the AI what to look for. There is such diverse information that we teach this AI to look for and bring us results. On some occasions, because search is built by many elements like price, quantity, and reviews,

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Thought Leaders in E-Commerce: Barry Adika, CEO of Brandefender (Part 2)

Barry Adika: We didn’t just look for seller information on Amazon. We looked for counterfeit products, quantities that people post online that can raise a red flag for brands.

Thought Leaders in E-Commerce: Barry Adika, CEO of Brandefender (Part 1)

Brand fraud is rampant in e-commerce. Barry discusses brand protection. Sramana Mitra: Let’s start by introducing our audience to yourself and to Brandefender.  Barry Adika: I’m the Co-Founder of Brandefender. We focus on brand protection in general. We are experts in cyber security. I used to be in retail and wholesale. I’ve been engaging with

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