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Defying Google: Adify CEO, Russ Fradin (Part 5)

Posted on Friday, May 4th

SM: Where do you see Federated Media? RF: I really like what they are doing. We don’t look at them as a competitor, but we look at them as broadly in a similar space to what we do, and they are very, very smart. For Google and Yahoo, it’s not that they don’t play in

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Defying Google: Adify CEO, Russ Fradin (Part 2)

Posted on Tuesday, May 1st

In this segment, Russ talks about the various players in the online ad network space. He classifies Google AdSense as a Direct Response Ad Network, while Yahoo is a bit more of a brand advertising play. SM: From your point of view, having been in the online advertising / ad network business since the beginning

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Web 3.0 & Travelocity

Posted on Thursday, Apr 26th

We have been discussing the online travel industry and have covered Yahoo! Travel and TripAdvisor from a Web 3.0 perspective earlier. Here we will take a look at Travelocity’s offering. Travelocity, launched in 1996 is an online travel agency. It is owned by Sabre Holdings. According to Nielsen//NetRatings, Travelocity is ranked number two among the

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Active Customer Engagement (ACE)

Posted on Friday, Apr 13th

About 7 years ago, Mark Perry at NEA got me involved with a company that was then called CGTime, later renamed Cariocas. The Founder was a Stanford Game theorist called Yoav Shoham. He had created a collection of game theory based “games” for Active Customer Engagement (ACE). The company was too early, not very well

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