Defying Google: Adify CEO, Russ Fradin (Part 14)

SM: Are you getting the visibility at the right level of executive sponsorship at these large media companies? RF: I can tell you there are a lot of very senior folks at Washington Post that I have personally met. Beyond just them, deciding to build a network is a very important decision for a brand.

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Defying Google: Adify CEO, Russ Fradin (Part 13)

We’re talking about large media companies and their assets: readership / traffic, brand, channels, advertiser relationships, sales forces, and inventory. Why should old media just concede the battle to Google and Yahoo, with so many great assets? SM: Not only do they have great sales forces and good relationships with advertisers, but they also have

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Defying Google: Adify CEO, Russ Fradin (Part 12)

We concluded the last segment on the note that amongst Adify’s noble mission is to free the bloggers from the clutches of Google AdSense, which really abuses them. (I am only half kidding … the title of this series is deliberate, and on topic.) SM: What kind of CPM rates are you seeing? I know

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Design Can Carry A Brand

By Dominique Trempont, Guest Author A brand is the emotional vibration between a company and its customers. That vibration is about establishing trust that customers should expect a consistent experience with the products and services of a company. An example of that emotional vibration is Jaguar, at least in the 1950s and 1960s.

Time Warner’s Ad Network Move

In a previous post, I discussed Time Warner’s digital media strategy. In this one, I will analyze their move into Ad Networks, via an investment in Adify, a small company providing technology infrastructure services for building and running ad networks. [If you are new to the field on online advertising, please read my interview with

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Monetizing Blogs via Ad Networks

We have spent a few weeks discussing online advertising and ad networks with the CEO of Adify. In this post, let’s take a look at how blogs would be able to leverage quality ad networks. Today, the notion of ‘A-List’ bloggers depends on 2 things: (a) Traffic (b) Content. Often, you find blogs with high

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Defying Google: Adify CEO, Russ Fradin (Part 8)

SM: You are then providing the ad network infrastructure to these aggregators? RF. Yes, we are a technology and services platform that allows any network operator to build and maintain their own highly targeted ad network. If we had existed back in 2004 our pitch to FM would have been that instead of spending millions

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Teaching Design in Business

By Dominique Trempont, Guest Author I have always been attracted by well designed products, well thought through customer experience in service and great user experience in software. I wonder why so many organizations do not take more cues from superbly well designed offerings. In an economy where design is king and drives brand differentiation and

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