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HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
brand
Web 3.0 & Online Sports (Part 3)
Business Model Most online sports sites earn money from advertisements, subscriptions, retailing of sports equipments and merchandising. They have also realized the need for convergence with other media and mobile network for better broadcast and more ad dollars. The popularity of fantasy sports leagues has also drawn advertiser attention, as the fantasy games bring in
Building the Electronic Arts of Casual Gaming: PlayFirst CEO John Welch (Part 5)
SM: What was the market landscape like when you founded the company? Competition? Competitive Positioning? JW: There was no formal publisher in the casual games space prior to PlayFirst’s entry. It was like authors not only writing books with no editor and no research staff but also having to scurry around from bookstore to bookstore
Murdoch Gets Dow Jones, Now What?
As expected, Rupert Murdoch has successfully negotiated for himself a position in the Business and Finance vertical with a crown jewel brand, The Wall Street Journal. Here’s my previous analysis on why this deal is a good one. I really like News Corp’s verticalization strategy. James Altucher asked Jim Cramer, “What’s the one thing the
Re-engineering the Book Business: Blurb CEO, Eileen Gittins (Part 4)
SM: What are your top target segments? EG: We segment the market very broadly into Consumer/Prosumer and Professional. Top segments within consumer/Prosumer are: * photography books of all kinds including travel, fine art, compilations from photo enthusiast communities * wedding (participant books) * yearbooks, student/class books * family histories * cookbooks Top segments within Professional
You Win Some, YouTube Some
By Richard Laermer, Guest Author You decided your latest widget from the widget factory needs to go viral. Your “marketing guy” says the best way to reach your youth market on a shoestring is to go about posting a vid on YouTube. Before that happens, please take some time to consider how to make your
Salesforce.com’s Incubator: René Bonvanie (Part 11)
To conclude the interview, I bring up the topic of branding. It seems obvious that Salesforce is moving beyond what it’s name suggests it offers clients. At this point, their brand is vastly less ambitious than the company. SM: My final question is regarding AppExchange. Salesforce seems to be moving beyond CRM. RB: We are
Turn Logic into Magic (7)
By Dominique Trempont, Guest Author A strong brand generates strong differentiation, attentive and loyal customers, and proud employees. It incents creative people with the best ideas, products and services outside the company, to come team up with the strong brand and help them continue to leapfrog competitors. Strong brands tend to know what they are
Turn Logic into Magic (6)
By Dominique Trempont, Guest Author A world that simply does not get “Magic” is high tech. With the glaring exceptions of Apple, Logitech, Blackberry, Motorola and possibly HP recently, it is a screaming desert. High tech does not understand brand, customer experience and design in general. Not even the beginning of a clue. It may
