Building Your Brand Experience for Hard Times (Part 3)

By guest authors Charles W. Bush and Kathy Hwang of 3Strand, a brand and business strategy consultancy. Build trust with customers through transparency. Just after the financial crisis, research conducted by OTO Research shows that 83% of consumers do not trust the brands they use. Everyone is talking about building brand trust during a recession,

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Building Your Brand Experience for Hard Times (Part 2)

By guest authors Charles W. Bush and Kathy Hwang of 3Strand, a brand and business strategy consultancy. Design the entire experience, not just singular marketing points. Most companies think of branding as what gets your customer in the door. A fancy logo and some nice marketing materials and you’re set.  Not quite. Companies who do it best

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Building Your Brand Experience for Hard Times (Part 1)

By guest authors Charles W. Bush and Kathy Hwang of 3Strand, a brand and business strategy consultancy. Designing a top-notch brand is nice to talk about and all, but when the economy tanks and we’re facing grim business decisions, is it even relevant to today’s conversation? Looking back through history, many of the most effective brands

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Vision India 2020: NCTV

I am going to make a detour from Healthcare and switch to Sports for this column. NCTV is a media company that we built around the core concept of non-cricket television. As in prior years, India had put up a pathetic show in the 2008 Beijing Olympics. Athletes were sent to compete in Archery, Athletics,

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Multi-Billion Dollar Venture Ideas for Indian Entrepreneurs

For Indian entrepreneurs looking for scalable venture ideas, here is a list to work on. I have modeled one venture for each category, which you will be able to access from the Vision India 2020 series:

Vision India 2020: Thakur

In June 2008, I was in Kolkata for my aunt’s funeral. As ever, our (very large) family congregated over several meals. Whether it was birth or death, or any other family event, these meals had always acted as catalyst for our bonding, and held for us a place of supreme importance.

Deal Radar 2008: Mercado

Mercado started ten years back and is the first search engine especially for ecommerce. The company provides search, navigation and merchandising solutions that supposedly lead to sales, revenue growth and profitability for their customers. The technology behind Mercado brings the final shopper closer to the seller with every click of their mouse through a series

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Deal Radar 2008: VideoEgg

VideoEgg is a web based publishing service that allows users to format and publish video content from any device onto the web. Three Yale students?Matt Sanchez, Kevin Sladek and David Lerman? started VideoEgg in 2005 to build an easier way to edit, post and share videos online. The three had won a Yale sponsored contest

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