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- The Accelerator Conundrum
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brad lea
From High School Drop Out to $20M in Revenue: Brad Lea’s Journey with Lightspeed VT (Part 5)
Sramana Mitra: What is your customer acquisition strategy? Were you basically calling these people who have motivational speaking or other kinds of training programs and just direct-selling them into your technology? Brad Lea: Yes, pretty much. We would find and select a target and camp outside their office. We would knock on doors and wait until
From High School Drop Out to $20M in Revenue: Brad Lea’s Journey with Lightspeed VT (Part 4)
Sramana Mitra: You were selling this particular training to car dealerships, and that became the core business for about a year. Brad Lea: Yes, I had about 50 to 60 dealerships subscribing to use my system. I realized that that recurring revenue was definitely what I wanted to focus on. What happened was, as I
From High School Drop Out to $20M in Revenue: Brad Lea’s Journey with Lightspeed VT (Part 3)
Sramana Mitra: Let’s go to the beginning of where you started the business. I’d like to understand how you built the company step by step. You said you started the company by actually delivering your own course in the beginning. How, then, did you do that business of delivering your own course? Tell us a
From High School Drop Out to $20M in Revenue: Brad Lea’s Journey with Lightspeed VT (Part 2)
Sramana Mitra: What is the business model? How do people pay you? Is that a SaaS kind of a business model? Brad Lea: Exactly, Software-as-a-Service. Usually, we will charge a little bit to get it set up and created. Then depending on the license type that you have, it will cost either X amount per
From High School Drop Out to $20M in Revenue: Brad Lea’s Journey with Lightspeed VT (Part 1)
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Brad knows how to sell. Read how he turned that skill in to a $20M revenue business with very little formal education. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind
