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Best of Bootstrapping: Bootstrapped a Software Company to Global Scale
If you haven’t already, please study our free Bootstrapping Course and Investor Introductions page. This is a fascinating story from 2016 of a Ukrainian entrepreneur bootstrapping her CRM Software company to global scale. We’re thrilled to bring you Creatio (formerly BPMOnline) Founder CEO Katherine Kostereva’s inspiring and super intelligent entrepreneurial journey. Sramana Mitra: Let’s get going. Where are you
Best of Bootstrapping: Ukrainian Entrepreneur Bootstrapped to Global Scale
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. This is a fascinating story from 2016 of a Ukrainian entrepreneur bootstrapping her CRM Software company to global scale. We’re thrilled to bring you Creatio (formerly BPMOnline) Founder CEO Katherine Kostereva’s inspiring and super intelligent entrepreneurial journey. Sramana Mitra: Let’s get going. Where are you from?
Best of Bootstrapping: Ukrainian Entrepreneur Bootstraps to Global Scale
This is a fascinating story of a Ukrainian entrepreneur bootstrapping her CRM Software company to global scale. We’re thrilled to bring you Creatio (formerly BPMOnline) CEO Katherine Kostereva’s inspiring and super intelligent entrepreneurial journey. Sramana Mitra: Let’s get going. Where are you from? Where were you born and raised? Let’s go to the very beginning
Bootstrapping from Ukraine: BPMOnline CEO Katherine Kostereva (Part 7)
Katherine Kostereva: We do account-based marketing campaigns around those companies. As soon as we acquire the partner, we do onboarding processes. We invest in onboarding the partner and have them start developing the market. In some regions, we have unbelievable success. In South Africa, we have a partner who’s bringing several customers every month. Our
Bootstrapping from Ukraine: BPMOnline CEO Katherine Kostereva (Part 6)
Sramana Mitra: Talk to me about organic growth versus financing. Is all the growth that you’ve achieved so far organic? Katherine Kostereva: It’s all organic. We never took loans and we never had investors. The approach is very simple. We reinvest everything we earn into our business. Nowadays, we have 700 people on board in
Bootstrapping from Ukraine: BPMOnline CEO Katherine Kostereva (Part 5)
Sramana Mitra: When it came to a head-to-head with Microsoft, how did you win? Katherine Kostereva: I win against Microsoft now in America as well. First, what is the differentiator. The differentiator of BPMOnline is that it is built on BPM platform. Even mid-size companies who value Business Process Management as the core of CRM application
Bootstrapping from Ukraine: BPMOnline CEO Katherine Kostereva (Part 4)
Sramana Mitra: We need to go from 2004 to 2015. In the context of what happened as you were growing within Europe, were you following the customer acquisition strategy using cold calling? Katherine Kostereva: Yes, for outbound marketing and inbound marketing as well. Sramana Mitra: Specifically, what marketing strategies worked for you that helped you
Bootstrapping from Ukraine: BPMOnline CEO Katherine Kostereva (Part 3)
Sramana Mitra: What did you need to do in terms of sales and marketing? Precisely, what were the hires assigned to do? Katherine Kostereva: Since the beginning of the company, we invested heavily into both inbound and outbound marketing. We always had sales development. In 2003, we managed to do it just through cold calls.
