Dave O’Flanagan: The second step is using these different systems and data to be able to infer what the next best action is. That takes into account anywhere between 5 and 20 different features that are configurable by our customer. We believe that most of our customers are more than capable of being able to
Sramana Mitra: What are the parameters against which you do the personalization? Dave O’Flanagan: There’s a number of different parts. There are three key things that feed into our algorithm. One is that we build a very deep transactional view or behavioural view of the customers. The interesting thing in travel is that I can
Learn how the airline industry is using Artificial Intelligence to market to their customers in context, with personalization. Sramana Mitra: Let’s start by introducing our audience to yourself as well as to Boxever. Dave O’Flanagan: I’m the CEO and Co-Founder of Boxever. Our customer intelligence cloud powers one-to-one customer experiences for some of the biggest