Today’s 287th FREE online 1M/1M roundtable for entrepreneurs is starting in 30 minutes, on Thursday, December 17, at 8:00 a.m. PST/11:00 a.m. EST/9:30 p.m. India IST. Click here to join. All are welcome!
Sramana Mitra: Let’s go back to a bit more of a chronological story. I understand the philosophy of how you built the company. It’s very interesting what you can do today in terms of really doing these kinds of testing on all marketing exercises at a very dramatic level. Today’s world allows you to do
Sramana Mitra: You have chosen to grow it to a substantial level with profits. What do you want to do with this company? Is it something you’re looking to sell? Do you want to continue running it forever? Belisario Rosas: Continue it. We run the company like a family business. We want to be one
Sramana Mitra: I understand that you constantly test and experiment but there must have been some kind of institutional truths that were emerging in terms of your pricing and business model? Andrew Filev: One of the big things that we found is this switch to packages in the SMB digital space. We tested and we’re
Sramana Mitra: Did you have that tendency of trying to do it all before this change happened? Belisario Rosas: Very much. I was buying. I was selling. I was doing everything. Sramana Mitra: You were running a substantial revenue company but you did not have any executive team? Belisario Rosas: That is correct. Sramana Mitra:
Entrepreneurs are invited to the 287th FREE online 1M/1M roundtable mentoring session on Thursday, December 17, 2015, at 8 a.m. PST/11 a.m. EST/9:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea to Sramana Mitra. You’ll gain straightforward feedback, advice on next steps, and she’ll answer any
Sramana Mitra: What was the first year that you were actually selling this product? Was it 2007? Andrew Filev: Yes. If I remember correctly, we launched the product in June 2007. We had a 30-day trial. The first payment came in 30 days later. Sramana Mitra: At the end of 2007, how many customers did you have? What
Sramana Mitra: Let me actually probe each of those points a bit. Did you, at this point, become an e-commerce site? Were people ordering online? Belisario Rosas: No. We barely, to this date, do any type of e-commerce. All of it is solution-based and face-to-face selling. Sramana Mitra: Talk to me about solution service infrastructure