Bootstrapping from Ukraine: BPMOnline CEO Katherine Kostereva (Part 5)

Sramana Mitra: When it came to a head-to-head with Microsoft, how did you win? Katherine Kostereva: I win against Microsoft now in America as well. First, what is the differentiator. The differentiator of BPMOnline is that it is built on BPM platform. Even mid-size companies who value Business Process Management as the core of CRM application

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Bootstrapping with Affiliate Marketing: Zeeto CEO Stephan Goss (Part 4)

Sramana Mitra: How did you utilize this data? What did you do with the data that you were accumulating? Stephan Goss: We never did any bulk data sales. We would use the data to then start showing ads against that data. For example, if somebody told us he’s a diabetic, then we would show an

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318th Roundtable For Entrepreneurs Starting NOW, Live Tweeting By @1Mby1M

Today’s 318th FREE online 1M/1M roundtable for entrepreneurs is starting NOW, on Thursday, August 25, at 8:00 a.m. PDT/11:00 a.m. EDT/8:30 p.m. India IST. Click here to join.

318th Roundtable For Entrepreneurs Starting In 30 Minutes: Live Tweeting By @1Mby1M

Today’s 318th FREE online 1M/1M roundtable for entrepreneurs is starting in 30 minutes, on Thursday, August 25, at 8:00 a.m. PDT/11:00 a.m. EDT/8:30 p.m. India IST. Click here to join. All are welcome!

Bootstrapping from Ukraine: BPMOnline CEO Katherine Kostereva (Part 4)

Sramana Mitra: We need to go from 2004 to 2015. In the context of what happened as you were growing within Europe, were you following the customer acquisition strategy using cold calling? Katherine Kostereva: Yes, for outbound marketing and inbound marketing as well. Sramana Mitra: Specifically, what marketing strategies worked for you that helped you

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Bootstrapping from Ukraine: BPMOnline CEO Katherine Kostereva (Part 3)

Sramana Mitra: What did you need to do in terms of sales and marketing? Precisely, what were the hires assigned to do? Katherine Kostereva: Since the beginning of the company, we invested heavily into both inbound and outbound marketing. We always had sales development. In 2003, we managed to do it just through cold calls.

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Bootstrapping with Affiliate Marketing: Zeeto CEO Stephan Goss (Part 2)

Sramana Mitra: Let’s go back to the very beginning. I’m going to step you through the process of how you put one foot before the other. How did you get the business off the ground? Who was the first client? How did you win this client? How did the business start to unfold? Stephan Goss:

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Bootstrapping Using Services From Sweden: Dapresy Founder Tobi Andersson and CEO Rudy Nadilo (Part 6)

Sramana Mitra: What is it about this company that appealed to you and what is your background? Rudy Nadilo: My background is in technology. To keep it simple, I graduated from Northwestern and got my MBA. I ended up being in the advertising industry for the first 10 years. Then I went to the research field because

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