Sramana Mitra: This is actually an interesting point because we often see entrepreneurs trying to start affiliate marketing as a side business. Did you both quit your jobs and start it full-time or did you still hold on to your prior jobs? Angie Stocklin: We kept our jobs for several years. We were toying around
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Angie and her husband have built a portfolio of e-commerce businesses using a very unusual strategy. I had a lot of fun learning about their journey, and hope you would as well. Sramana Mitra: Let’s start at the very beginning of your personal journey. Where are
Sramana Mitra: Were you seeing the same kind of conversion levels from free to premium? Aytekin Tank: I can’t actually recall the numbers right now. Sramana Mitra: This is a very big question. Whenever people are doing freemium products, it’s a question that we ask. It’s something that people are trying to understand. What are
Sramana Mitra: Did the market accept that you had a better product? Aytekin Tank: Yes. Sramana Mitra: Who were the competitors that you faced at that point? Aytekin Tank: JotForm came out in February 2006. Before that, there were many forms products. All these products had old interfaces. Most of them are not very popular
Sramana Mitra: What was the revenue level when you quit your job and went full-time with the business? Aytekin Tank: It was a little higher than my salary, but it wasn’t too high. Sramana Mitra: I can’t gauge from that. What are we talking? Are we talking $10,000 a month? Aytekin Tank: It was less
If you haven’t already, please study my free Bootstrapping course. Aytekin is a Turkish entrepreneur who has bootstrapped his company with a paycheck. He has used a freemium business model, and a virtual team strategy to scale. Sramana Mitra: Let’s start at the very beginning of your journey. Where were you born, raised, and in what
Sramana Mitra: You sell apparel through them or shoes? Katie Echeverry: Apparel. Sramana Mitra: That’s awesome actually. Katie Echeverry: It is. I really knew nothing about wholesale. They were so patient with me with all the terminologies. I remember saying, “What’s EDI?” They were very patient and have taught me a lot. I couldn’t have
Sramana Mitra: What happened in year one and year two? What kind of numbers did you do in year one and year two? Katie Echeverry: I think I did about $3,000 in my first year, and then $6,000 the next year. Every year, I doubled. Sramana Mitra: In year three, you still have your pharmaceutical job,