Sramana Mitra: Did you go with offshore or onshore? Nevin Shetty: Since it’s very high-touch front-end stuff, we wanted someone we could meet with. We chose a dev shop in New York. They had done e-commerce before. Frankly, they just had very good project management. We were able to talk with them and think through
Sramana Mitra: This is a big challenge. We do have entrepreneurs who are non-technical. Let me ask you one question before you go to the development portion. Before launching into this direction with your startup, you must have done some level of comparative analysis. Talk to me a little bit about what you unearthed in
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. In a previous story, we showed you how Jas Grewal bootstrapped his company CareSkore with a paycheck and then got into YCombinator with a validated business. With Blueprint, we show you the same strategy as executed by Nevin Shetty to get into TechStars. Sramana Mitra: Let’s
Sramana Mitra: The mode in which you’ve done this is actually very interesting. I find it quite fascinating. What else is interesting in the story? Angie Stocklin: We tested our hand in drop-ship businesses. Sramana Mitra: That’s a very important point. Angie Stocklin: Even when we were still in our home, we tested drop-ship businesses.
Sramana Mitra: What kind of scale did each of these businesses reach? Are we talking million of dollars in revenue? Angie Stocklin: To be honest, it was hundreds of thousands. A couple of the brands were in the tens of thousands. Anything that was over a million, we kept. Sramana Mitra: Talk a little bit
Sramana Mitra: Tell me more about other businesses. How much did you buy the reading glasses for? How did that ramp? Angie Stocklin: We ended up just buying a domain. It was not a great domain. It was readingglassesshopper.com. It’s a mouthful. I think we purchased it for $2,500. We were able to leverage a
Sramana Mitra: Sunglasses is a fairly big category on the Internet. How did you compete with the existing larger players? Angie Stocklin: We were a discount brand. There were several brands that were similar to ours at that time. We were targeting customers who wanted something that was not branded and between $15 and $20.
Sramana Mitra: Somebody else is sending these letters from Indiana and you were an affiliate partner of that particular business. Angie Stocklin: Correct. Sramana Mitra: You were generating traffic in your website and monetizing those letters in that affiliate model from that original business? Angie Stocklin: Yes. Sramana Mitra: How much did he charge for