Sramana: At that time, there was a lot of activity in CRM. What functionality did existing vendors miss? Clate Mask: Our customers were very small businesses, typically between two and ten employees.They needed e-mail marketing integrated with their customer relationship management. Our software program was as much an e-mail marketing program as it was a
Sramana: What did you do in 1999 when the company you were working for was acquired? What path did you take? Clate Mask: I stayed on board for another couple of years. About.com was the fourth-largest Internet company due to their roll-up of other companies. They were right behind Yahoo!, MSN, and AOL. It was
Clate Mask, who has a JD and an MBA from Brigham Young University, is the co-founder and CEO of the fast-growth software company Infusionsoft. He is also the co-author of the New York Times bestseller “Conquer the Chaos: How to Grow a Successful Small Business without Going Crazy.” Mask raised nearly $17 million in venture capital