Sramana Mitra: If you tried to go into the Shopify marketplace with another e-commerce platform, that wouldn’t work. That was not an option. You were trying to build your own e-commerce platform. Sadek Ali: Shopify is a long-tail play. Sramana Mitra: Shopify, on many levels, is not the right marketplace for you. Sadek Ali: Shopify
Sramana Mitra: You had a diverse set of e-commerce platforms that were in that portfolio. Sadek Ali: That’s correct. We didn’t really know what the platform was. I picked up technologies my entire life. If you understand how e-commerce works, then you know the operational side of it that they’re looking for. We did that
Sramana Mitra: They replaced you as the CEO. Sadek Ali: They tried to. I was the Founder and CTO. My business partner was the CEO. They hired a CEO. Sramana Mitra: The business got replaced by their CEO. Sadek Ali: Yes. Sramana Mitra: That didn’t go well.
Sramana Mitra: You joined that other company, but you kept the software services that was going in parallel. Sadek Ali: Correct. Then we ended the business when I went to New York. From there, I came home because I felt that I had enough experience to do my own raise with my own ideas. In
Sramana Mitra: You started doing programming work for this one company. What happens after that? Sadek Ali: Once I had gotten that particular gig, the actual relationship lasted about two years. It happened to be with OpenText. This is where I got immersed with search technologies. I fell in love with them at that time.
Sadek has built an e-commerce platform company for the mid-market within the Microsoft ecosystem. Read on to learn more. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background? Sadek Ali: I was born in Canada. I grew up
Sramana Mitra: The text-to-voice technology is from Nuance? Martin Neale: It’s not. It might be from Nuance at some point, but Microsoft is already doing their own telephony integration. We use another vendor’s technology for the telephony piece. Sramana Mitra: Talk to me about the healthcare public service case studies. What kinds of applications and
Sramana Mitra: What percentage of your business is coming from these app marketplaces? Florin Cornianu: A big part right now depends on partners. Sramana Mitra: What percentage? Florin Cornianu: Half.