Sramana Mitra: I’ll tell you one thing though. You made this comment that outsourcing is bullshit. That’s absolutely false. There are a lot of ways of succeeding. You have succeeded in one way. There are a lot of other people who have succeeded in other ways. We have case studies of virtual companies with 140
Sramana Mitra: Who is the biggest of your partners? Josh Kamrath: D2L and Cengage are tied right now. Sramana Mitra: They have course material and you complement that with the video assessment. Josh Kamrath: There are two different partners. There is a content partner and what you just described is exactly what it is. They
Sramana Mitra: How did you sell? Selling faculty-by-faculty and direct door-to-door is not a viable scalable model. How did you actually get to market? Josh Kamrath: To answer your question directly, we were selling direct door-to-door. Then we evolved into selling more enterprise-oriented deals. Instead of going to individual faculty, we would go to directors
Sramana Mitra: How far did you get? In terms of metrics, how long did it take you to reach your first million in revenue? Josh Kamrath: It took a solid three years to get to the first million. As we were getting to around a million, we expanded our focus in terms of the business
Sramana Mitra: We’re avid users of Upwork. We really believe in that whole virtual staffing model. Josh Kamrath: For a big and long part of our history, we used Upwork to get the first iteration of our products to market. We found some developers in Ukraine. We did a bake-off. I had three different teams
Sramana: I think you have a tremendous advantage because you have 50,000 customers who already know you. They know what quality you deliver. They are your customers, and I think that is why you are getting the higher conversion rates. Scott Skinger: In our financial models we were trying to be conservative. We were looking
Sramana: What assumptions are you making in terms of what percentage of your existing customer base will convert to the new business model? Scott Skinger: I have been very conservative building financial models. We did not have real data prior to the launch, and as of today I have 10 days of data collected. Prior
Sramana: You mentioned that you now have about 55 employees. What are the functional skill sets of your employee groups? Scott Skinger: Over the last two years we have hired a lot of developers. Two years ago we had zero people on our development team, and now we have close to 15. We are a