If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. As I started analyzing various paths to success via bootstrapping, a second formula also became absolutely obvious: doing services projects and then formulating a product through that process. We gave this a name: Bootstrapping with Services, and published a book on the subject, Bootstrapping Using Services.
Sramana Mitra: What year was this when you decided to start Media IQ? Gurman Hundal: We launched in October 2010. Sramana Mitra: What was the idea? What did you think you were going to do with Media IQ at that time? Gurman Hundal: When you run online ads, you are actually sitting on a lot