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Best of Bootstrapping: Couple Bootstrapped an EdTech Company to $10M
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Co-founders Mary Oemig and her husband, Eric, have been scrappy bootstrappers through a decade-long journey building Boom Cards and Boom Learning. Awesome story! Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what
Entrepreneur Couple Bootstrapping an EdTech Company to $10M: Boom Cards CEO Mary Oemig (Part 5)
Sramana Mitra: The $10 million in revenue, was that also 50/50? Mary Oemig: Yes. It’s pretty standard that it splits that way. There is some seasonality. The pandemic was this weird surge. This school year is the new baseline, but the pattern has been consistent over the years. Sramana Mitra: Is this still bootstrapped?
Entrepreneur Couple Bootstrapping an EdTech Company to $10M: Boom Cards CEO Mary Oemig (Part 4)
Sramana Mitra: All this is developed by Eric and your Vietnamese developer? Mary Oemig: We now have a much bigger team. The original was developed by someone who left. We couldn’t continue to pay him and has come back. Eric and Zach were our early developers. We now have about five US-based engineers with one
Entrepreneur Couple Bootstrapping an EdTech Company to $10M: Boom Cards CEO Mary Oemig (Part 3)
Sramana Mitra: In the 2012 to 2018 period, you were moonlighting and being creative with your bootstrapping. Was it just you and Eric? Mary Oemig: Yes. Starting in 2016, we paid for a developer in Vietnam. We trusted the provider. We felt comfortable with the pricing. They gave us an early discount. Sramana Mitra: What
Entrepreneur Couple Bootstrapping an EdTech Company to $10M: Boom Cards CEO Mary Oemig (Part 2)
Mary Oemig: We did what I would recommend to every single entrepreneur – a lot of listening tours. We talked to our future customers. We talked to teachers. We learned that teachers were trying to hire developers around the world to turn what they knew into games. They were losing a lot of money doing
Entrepreneur Couple Bootstrapping an EdTech Company to $10M: Boom Cards CEO Mary Oemig (Part 1)
Mary and her husband, Eric, have been scrappy bootstrappers through a decade-long journey building Boom Cards. Awesome story! Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?
