Money for Nothing, Books for Free

Well, not really. Have you written a book? Do you aspire to write one? Read this piece from Fortune: Author Paulo Coelho’s profitable Net obsession

Trend Radar 2008: Edutainment

Jeff Katz told me about the Tag when I interviewed him in the Fall, but I promised not to write about it. Well, now the announcement is out. Tag is the new reading product from Leapfrog, replacing the LeapPad franchise that took the company to heights in 2003.

Turning Around LeapFrog: CEO Jeff Katz (Part 7)

SM: Even the kids are very connected these days. JK: I was fond of saying that for whatever reasons the memo of the Internet did not make it to the company in 1999. They had that failed effort and the management team was disenchanted. We had to get our products connected so that notion of

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Re-engineering the Book Business: Blurb CEO, Eileen Gittins (Part 6)

SM: If I were to publish books through Blurb based on my blog writings, I would need to be able to have a paperback that sells for $5-6. I would also need to have a customized storefront on my site that seamlessly ties into yours, so that you can fulfill the order. Can I do

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Re-engineering the Book Business: Blurb CEO, Eileen Gittins (Part 5)

SM: How did you penetrate the market and get early traction? EG: Word of mouth driven by a great and viral product and turbo charged with amazing PR. SM: What stage are you at now? Revenue? Profitability? Traffic? Titles? Any other metrics you track? EG: Blurb expects turnover between $5-10MM in 2007, its first full

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Open Source of Book Publishing?

I want to point my readers to Peter Redford’s experiment in creating a Publishing Empire by using the web as a democratic medium akin to Open Source … Browse Books, Inc. is a concept that Peter is experimenting with. A hypothetical press release could read … “Merged-media book publisher, BROWSE, announced today that it is

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