Sramana Mitra: Who is the biggest of your partners? Josh Kamrath: D2L and Cengage are tied right now. Sramana Mitra: They have course material and you complement that with the video assessment. Josh Kamrath: There are two different partners. There is a content partner and what you just described is exactly what it is. They
Sramana Mitra: How did you sell? Selling faculty-by-faculty and direct door-to-door is not a viable scalable model. How did you actually get to market? Josh Kamrath: To answer your question directly, we were selling direct door-to-door. Then we evolved into selling more enterprise-oriented deals. Instead of going to individual faculty, we would go to directors
Sramana Mitra: How far did you get? In terms of metrics, how long did it take you to reach your first million in revenue? Josh Kamrath: It took a solid three years to get to the first million. As we were getting to around a million, we expanded our focus in terms of the business
Sramana Mitra: We’re avid users of Upwork. We really believe in that whole virtual staffing model. Josh Kamrath: For a big and long part of our history, we used Upwork to get the first iteration of our products to market. We found some developers in Ukraine. We did a bake-off. I had three different teams
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Bongo has turned a ~$1M investment into $6M+ in annual revenue with a compelling growth projection in the next couple of years. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born and raised? What kind of