Optimizing Websites With Machine Learning: BloomReach CEO Raj De Datta (Part 7)

Sramana: You entered 2010 with a proof of concept based on pilots in a few different companies across different verticals. What came next? Raj De Datta: In 2009 we knew we were able to give companies a significant lift. We did not know how to sell our capability or how to price our capability. We

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Optimizing Websites With Machine Learning: BloomReach CEO Raj De Datta (Part 6)

Sramana: What rates of improvements do your customers see when they deploy your solution? Raj De Datta: They will see results as soon as one week. At the one-year point they should see an 80% improvement, especially in the areas of natural search.

Optimizing Websites With Machine Learning: BloomReach CEO Raj De Datta (Part 5)

Sramana: Would you give me a use case of how a company would employ BloomReach? Raj De Datta: Search is by far the most-used method to find content. People put a query into a search engine, which in turn presents information to users, who click on links to visit. From the perspective of the website

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Optimizing Websites With Machine Learning: BloomReach CEO Raj De Datta (Part 4)

Sramana: What was the result of your two year entrepreneur in residence experience? Did you emerge with a clarified approach for a new company? Raj De Datta: When I was an entrepreneur in residence I started a cloud infrastructure company. I raised 500,000 dollars from the VC firm and then we experienced the 2008 meltdown.

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Optimizing Websites With Machine Learning: BloomReach CEO Raj De Datta (Part 3)

Sramana: What happened after FirstMark was sold to PSINet? Raj De Datta: In 2001 I went to business school. I studied at Harvard until 2003. The good thing about doing everything I had done before business school is that most people I met there were confused about what they wanted to do with their lives.

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Optimizing Websites With Machine Learning: BloomReach CEO Raj De Datta (Part 2)

Sramana: What did you do after you graduated from Princeton? Raj De Datta: I was going to go to Bell Labs until by chance I met a guest speaker from Wall Street. I did not know anything about Wall Street, and I spoke with him after his talk because it was intriguing. He offered me

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Optimizing Websites With Machine Learning: BloomReach CEO Raj De Datta (Part 1)

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  Raj De Datta is the CEO and co-founder of BloomReach, the world’s first web relevance engine. Prior to founding BloomReach, Raj was an entrepreneur-in-residence at Mohr-Davidow Ventures. Prior to that he was the director of product marketing at Cisco. Prior to Cisco he was part of

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