Web 3.0 formula discussion (4C, P, VS) My Web 3.0 formula definition is here. Incidentally, it uses an example from the women’s vertical to articulate my vision for Web 3.0, so if you happen to be an entrepreneur or a product manager for a women’s site, you ought to look that up. Context Most women’s
Top Players and Rankings With more and more women going online for quality content on health, beauty, parenting, shopping, entertainment, dating, etc. there is a rising demand for women’s portals. Some of the top sites for women are iVillage, BellaOnline, Handbag and Janemag. Style, fashion, beauty, shopping sites are very popular among young college going
SM: What is your target customer? (Please provide a good segmentation perspective) JS: Our target clients include publishers and information providers who seek to maximize the value of their content. Many of these publishers support a network of properties, and employ Inform’s technology to offer more value to their users across sites. We also operate
Here Om and I discuss some the challenges of operating a blog. The industry is in its infancy. In particular, there are difficulties with advertising networks and lack of analytics. SM: Are you following what Time Warner is doing with companies like Adify? OM: I have not. There are several reasons for that, mainly I
Om Malik was one of the pioneers of the blogging movement. Here, he discusses his early days of blogging. SM: How did people find out about your blog? The mainstream media was certainly not talking about blogs yet. OM: I think there were a bunch of us talking about it. It was intriguing for me
Om is largely a self-taught guy, with little formal journalism school style training. But he has great instincts as a reporter, which he has always used to his advantage. What you read below is a remarkable story of having, simply put, “fire in the belly”. SM: How did you manage to pull off the transition
Om discusses his first brush with the Internet. And we talk some philosophy. SM: What year was this? OM: It was 1992. SM: It was before the Internet bubble had started. OM: That was one of the things that crystallized things for me. While I was in London I had acquired a laptop and signed
Journalism is not the typical career path selected by young Indians in middle class families. However, Om made a choice and followed his passion. SM: What was the first significant journalism job you had, something you consider a milestone? OM: I don’t think there has been anything that significant. I have been going through an