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- The Accelerator Conundrum
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bigcommerce
Thought Leaders in E-Commerce: Rick Wilson, President of Miva Merchant (Part 5)
Sramana Mitra: If you were to tell us what you’re seeing in your customer base, what are some of the big trends that you’re seeing right now? Rick Wilson: There are some broad industry trends that are fairly ubiquitous. Most online stores today are becoming multi-channel. They’re going to be selling through their own store,
Thought Leaders in E-Commerce: Rick Wilson, President of Miva Merchant (Part 4)
Rick Wilson: On one hand, you have this free-wheeling, open source world where as long as someone knows what they’re doing, they can literally do anything. On the other hand, you have what I call apple-ification where all of the hard choices have been made for you. There’s some brilliance to that for sure. The
Thought Leaders in E-Commerce: Rick Wilson, President of Miva Merchant (Part 3)
Sramana Mitra: In 2007, what was the landscape in the e-commerce shopping cart or the e-commerce platform world? What was going on around you? What was the competitive landscape? Whom did you compete with directly and indirectly? Rick Wilson: Yahoo stores was still a popular platform. I wouldn’t say that it had momentum, but it
Building a Global Software Company From Australia: Bigcommerce Co-Founder Mitch Harper (Part 7)
Sramana Mitra: So merchants in India can pay in Indian currency to subscribe to Bigcommerce? There is a problem in India with currency as you know. Mitch Harper: They have to pay us in US dollars, but they can accept in their local currency. Sramana Mitra: That’s an issue in India. A lot of people
Building a Global Software Company From Australia: Bigcommerce Co-Founder Mitch Harper (Part 6)
Sramana Mitra: By now, you are now in your Series B phase. You have already leveraged your install base from your previous company. What has been the primary customer acquisition strategy in the scaling phase? I do see you advertising a lot online. Mitch Harper: I wouldn’t say there’s one main channel. I’m really good
Building a Global Software Company From Australia: Bigcommerce Co-Founder Mitch Harper (Part 5)
Sramana Mitra: What was your revenue level in 2010? The 9,800 customers translated into what kind of revenue level? Mitch Harper: Our average per user back then was about $40 per month. It was somewhere around $5 million to $10 million at that time. Sramana Mitra: What were the milestones that you set for yourself
Building a Global Software Company From Australia: Bigcommerce Co-Founder Mitch Harper (Part 4)
Sramana Mitra: Do your merchants have $100,000 in revenue or are they $2 million in revenue? Is there any kind of cut-off there? Mitch Harper: Our customers’ revenue typically ranges from $1 million to $30 million of revenue per year. Sramana Mitra: Your customer base is more in the $1 million to $30 million range. Then, the
Building a Global Software Company From Australia: Bigcommerce Co-Founder Mitch Harper (Part 3)
Sramana Mitra: Was there any geographical bias in the 2,000-customer base? Mitch Harper: They were mainly from North America and Australia. Sramana Mitra: Why were they pre-ordering? Why were they interested in your product? This is a segue into the discussion about your competitive landscape. There are a few players in that space. There is
