Sramana Mitra: Did you raise money in 2012 and how much? Hiro Yoshikawa: We raised an additional $1.8 million of seed extension round in 2012 led by Jerry Yang and Dan Scheinman. We ended up raising the very first venture capital round in July of 2013 led by Tim Guleri of Sierra Ventures. Sramana Mitra:
Sramana Mitra: Give me an example of your first customer who understood your vision and signed up. What was the process of getting to your first customer? Hiro Yoshikawa: We started the company operations in December 2011. We launched the initial product in September of 2012. Sramana Mitra: You raised venture capital before all this?
Sramana Mitra: You already started thinking about doing something of your own? Hiro Yoshikawa: He influenced me to start thinking about it. I have to say that until I met him, I didn’t really have any clear idea about starting my own company. He was the influencer. We had joint trips together. When I took
Sramana Mitra: As an anecdote, I was at MIT in the mid 90’s. Richard Stallman was there. He was one of the first advocates of open source. This was 10 years before the timeframe that you’re talking about. Hiro Yoshikawa: That’s true. I could likely become the firsthand witness that Linux took to mainstream. 15
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. A very interesting story of a big data infrastructure management startup. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background? Hiro Yoshikawa: I am a native Japanese. I was
Mike Driscoll: CMO’s are now waking up to the fact that when they spend their marketing dollars, they’re not just getting performance, but they also have a right to get the data about what performed, how, where, and when. As that realization is starting to percolate in this domain, CMO’s are recognizing how important data
Sramana Mitra: Interesting. With the real-time nature of your work, how do your customers take into account the signals that you’re providing and quickly act on them? What are the interfaces and APIs that you plug into to enable them to act on that? Mike Driscoll: It is all about the action that people can
Mike Driscoll: Our key innovation early on was that we developed an in-memory database. It allowed us to scale out our offering and provide to a customer like AOL a way to point-and-click their way through a massive scale of data without having to write code and without having to use the traditional and slower