Thought Leaders in Big Data: Interview with Bill Simmons, CTO of DataXu (Part 5)

Sramana Mitra: Let’s talk about the optimization bit. Once you have the data measurement and analytics infrastructure, what kind of optimization are you able to do? Give me some use cases, please. Bill Simmons: The typical use case for traditional media is called direct response advertising. If you want to place ads and drive people

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Thought Leaders in Big Data: Interview with Bill Simmons, CTO of DataXu (Part 4)

Sramana Mitra: This obviously has to happen with great speed. How strong and how speedy are the APRs that you are offering to do all this? Bill Simmons: The real-time bidding in general – and there is some variation in this – is 100 milliseconds round-trip requirement for a response. Large exchanges like Google or

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Thought Leaders in Big Data: Interview with Bill Simmons, CTO of DataXu (Part 3)

Sramana Mitra: It sounds like you need a series of ads to get people to even take a survey. Is that the right measure? Because some people will never take surveys, right? Bill Simmons: That is true. But we also work with other ways to measure awareness. This methodology works well in some cases, and

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Thought Leaders in Big Data: Interview with Bill Simmons, CTO of DataXu (Part 2)

Sramana Mitra: Let’s take a couple of your customers, whomever you feel comfortable talking about, and please be granular in describing the use case. Our audience are high-end technical entrepreneurs, so they would both understand and appreciate a granular description of how this all works. Bill Simmons: We work with many large automobile manufacturers. One

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Thought Leaders in Big Data: Interview with Bill Simmons, CTO of DataXu (Part 1)

Bill Simmons is a co-founder and currently the chief technology officer of DataXu, a digital marketing management firm that offers platforms and services for advertisers and agencies in order to increase their advertising efficiency and marketing ROI. Bill obtained a PhD in astronautics and aeronautics from the Massachusetts Institute of Technology (MIT). Before working for

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Thought Leaders in Big Data: Interview with Venkat Viswanathan, CEO of LatentView Analytics (Part 8)

Sramana Mitra: The only issue there is you would need people who can learn in that mode. That means you would need a high-end set of people already. Venkat Viswanathan: I agree. There is no getting away from the quality of people issue. The only aspect that has been a revelation for me is that

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Thought Leaders in Big Data: Interview with Venkat Viswanathan, CEO of LatentView Analytics (Part 7)

Sramana Mitra: Part of the issue is that India is experiencing this talent crunch as well. How do you see it panning out if there is such scale of growth? This is not low-end talent; we are talking about high-end skill sets. Venkat Viswanathan: History may not repeat itself. I don’t believe India will be

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Thought Leaders in Big Data: Interview with Venkat Viswanathan, CEO of LatentView Analytics (Part 6)

Sramana Mitra: Where do you hire from in Chennai? Venkat Viswathan In Chennai the two top universities are IIT Madras and Anna University. Those two universities are top on our list. We also work with the department of math and statistics at the University of Chennai.