categories
HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
big data
Thought Leaders in Big Data: Interview with Andy Nibley, CEO of Yieldex (Part 2)
Sramana Mitra: The situation you described – three or four salespeople targeting the same customer and selling four ads – based on your technology, how does the publisher organize itself to be able to tackle that? Andy Nibley: Our technology keeps track of targets and the overlaps between inventories. All of those salesmen are pulling
Thought Leaders in Big Data: Interview with Andy Nibley, CEO of Yieldex (Part 1)
Andy Nibley is the CEO of Yieldex, an Internet advertising software firm. In this interview Andy talks about how Yieldex helps its customers achieve a higher return on their advertising expenditures and how the company applies big data analytics to achieve those goals. Furthermore, he gives insights as to how the market is developing and
Thought Leaders in Big Data: Interview with Billy Bosworth, CEO of DataStax (Part 7)
Sramana Mitra: In this picture that you have presented, where do you see gaps or problems? These could be smaller problems or niche problems. Where would you point entrepreneurs to look for opportunities to start companies? Where are the open spaces and blue-sky opportunities? Billy Bosworth: I am a little biased based on where I
Thought Leaders in Big Data: Interview with Billy Bosworth, CEO of DataStax (Part 6)
Sramana Mitra: What does the competitive landscape look like? Of course there is a lot going on in big data. How do you view the map and the competitive landscape? How do you position yourself in that ecosystem with that competitive landscape? Billy Bosworth: I have been around databases for a long time. This is
Thought Leaders in Big Data: Interview with Billy Bosworth, CEO of DataStax (Part 5)
Sramana Mitra: So, that means a large number of your customers are basically Internet companies. Companies that provide Internet services or Internet retail, e-commerce, and so on. Is that correct? Billy Bosworth: That is certainly not uncommon. Overall, I would not say Internet companies, but that their applications are Internet based. That is the better
Thought Leaders in Big Data: Interview with Billy Bosworth, CEO of DataStax (Part 4)
Sramana Mitra: The map that is emerging in my mind is that you are doing all the big data processing on your side, whether it is Adobe building a product on top of your platform, or eBay or Netflix building certain capabilities in their transactional systems. That is how you go to the market. Is
Thought Leaders in Big Data: Interview with Billy Bosworth, CEO of DataStax (Part 4)
Sramana Mitra: I would like you to do two more use cases. Feel free to pick whatever would be a good illustration of your functionality. Bill Bosworth: What we tend to focus on is the following: When we work with larger companies, many of them have lines of business that are trying to fundamentally change
Thought Leaders in Big Data: Interview with Billy Bosworth, CEO of DataStax (Part 2)
Sramana Mitra: That brings me to my next question. What kinds of use cases were your founders seeing? Let’s get into some of those use cases where you as a company bring special value. Billy Bosworth: I will give you one which is a pure Cassandra use case. This was a very early customer, Netflix.
